[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.marienbad-thc.cz\/postup-pro-vypracovani-swot-analyzy\/#Article","mainEntityOfPage":"https:\/\/www.marienbad-thc.cz\/postup-pro-vypracovani-swot-analyzy\/","headline":"Postup pro vypracov\u00e1n\u00ed SWOT anal\u00fdzy","name":"Postup pro vypracov\u00e1n\u00ed SWOT anal\u00fdzy","description":"P\u0159i zpracov\u00e1n\u00ed SWOT anal\u00fdzy se prov\u00e1d\u00ed anal\u00fdza makroprost\u0159ed\u00ed, n\u00e1sledn\u011b se provede anal\u00fdza mikroprost\u0159ed\u00ed. V\u00a0z\u00e1v\u011bru se tyto dv\u011b proveden\u00e9 anal\u00fdzy slou\u010d\u00ed. 1) Posuzov\u00e1n\u00ed siln\u00fdch\/slab\u00fdch str\u00e1nek, p\u0159\u00edle\u017eitost\u00ed\/ohro\u017een\u00ed \u2013 obvykle sestav\u00edme tabulku, kter\u00e1 zaznamen\u00e1v\u00e1 hodnocen\u00e9 faktory, a posouzen\u00ed stavu (dobr\u00fd, pr\u016fm\u011brn\u00fd, \u0161patn\u00fd). 2)Pro hodnocen\u00ed v\u00fdkonnosti a z\u00e1va\u017enosti siln\u00fdch\/slab\u00fdch str\u00e1nek ve vz\u00e1jemn\u00fdch souvislostech se pou\u017e\u00edv\u00e1 matice z\u00e1va\u017enost\/v\u00fdkonnost, kter\u00e1 nab\u00edz\u00ed […]","datePublished":"2025-03-02","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.marienbad-thc.cz\/author\/#Person","name":"marienbad-thc.cz\n","url":"https:\/\/www.marienbad-thc.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"marienbad-thc.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.marienbad-thc.cz\/wp-content\/uploads\/img_a305231_w1939_t1516719617.jpg","url":"https:\/\/www.marienbad-thc.cz\/wp-content\/uploads\/img_a305231_w1939_t1516719617.jpg","height":0,"width":0},"url":"https:\/\/www.marienbad-thc.cz\/postup-pro-vypracovani-swot-analyzy\/","about":["Podnik\u00e1n\u00ed"],"wordCount":484,"articleBody":"P\u0159i zpracov\u00e1n\u00ed SWOT anal\u00fdzy se prov\u00e1d\u00ed anal\u00fdza makroprost\u0159ed\u00ed, n\u00e1sledn\u011b se provede anal\u00fdza mikroprost\u0159ed\u00ed. V\u00a0z\u00e1v\u011bru se tyto dv\u011b proveden\u00e9 anal\u00fdzy slou\u010d\u00ed.1) Posuzov\u00e1n\u00ed siln\u00fdch\/slab\u00fdch str\u00e1nek, p\u0159\u00edle\u017eitost\u00ed\/ohro\u017een\u00ed \u2013 obvykle sestav\u00edme tabulku, kter\u00e1 zaznamen\u00e1v\u00e1 hodnocen\u00e9 faktory, a posouzen\u00ed stavu (dobr\u00fd, pr\u016fm\u011brn\u00fd, \u0161patn\u00fd).2)Pro hodnocen\u00ed v\u00fdkonnosti a z\u00e1va\u017enosti siln\u00fdch\/slab\u00fdch str\u00e1nek ve vz\u00e1jemn\u00fdch souvislostech se pou\u017e\u00edv\u00e1 matice z\u00e1va\u017enost\/v\u00fdkonnost, kter\u00e1 nab\u00edz\u00ed \u010dty\u0159i z\u00e1kladn\u00ed alternativy \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1. kvadrant \u2013 faktory zde maj\u00ed n\u00edzkou v\u00fdkonnost, proto pot\u0159ebuj\u00ed vzhledem ke sv\u00e9 vysok\u00e9 d\u016fle\u017eitosti pos\u00edlit.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2. kvadrant \u2013 faktory jsou pro prosperitu firmy nejd\u016fle\u017eit\u011bj\u0161\u00ed, proto se podnikatel mus\u00ed soust\u0159edit na udr\u017een\u00ed jejich pozice.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3. kvadrant \u2013 obsahuje nep\u0159\u00edli\u0161 d\u016fle\u017eit\u00e9 faktory, kter\u00e9 nejsou pro budoucnost podniku prioritn\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4. kvadrant \u2013 faktory maj\u00ed sice malou d\u016fle\u017eitost, z\u00e1rove\u0148 jsou v\u0161ak v\u00fdrazn\u011b siln\u00fdmi str\u00e1nkami. Proto je nutn\u00e9 posoudit \u00fasil\u00ed, kter\u00e9 do jejich podpory bude podnik v\u011bnovat.3) Pro posuzov\u00e1n\u00ed p\u0159\u00edle\u017eitosti a hrozeb se vyu\u017e\u00edv\u00e1 tak\u00e9 matice, a to matice p\u0159\u00edle\u017eitost\u00ed a matice ohro\u017een\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Matice p\u0159\u00edle\u017eitosti \u2013 identifikuje marketingov\u00e9 p\u0159\u00edle\u017eitosti firmy, ohodnotit je z\u00a0hlediska jejich p\u0159ita\u017elivosti pro firmu a pravd\u011bpodobnost \u00fasp\u011bchu, podle hodnocen\u00ed za\u0159adit p\u0159\u00edle\u017eitosti do matice. Nejl\u00e9pe vyu\u017eiteln\u00e1 p\u0159\u00edle\u017eitost je v\u00a0lev\u00e9m horn\u00edm kvadrantu, nejm\u00e9n\u011b vhodn\u00e9 p\u0159\u00edle\u017eitosti se nach\u00e1zej\u00ed v\u00a0prav\u00e9m doln\u00edm kvadrantu. Prav\u00fd horn\u00ed kvadrant p\u0159edstavuje p\u0159\u00edle\u017eitosti, kter\u00e9 jsou pro firmu sice atraktivn\u00ed, ale obt\u00ed\u017en\u011b realizovateln\u00e9. P\u0159\u00edle\u017eitosti v\u00a0lev\u00e9m doln\u00edm kvadrantu nejsou pro firmu ani p\u0159\u00edli\u0161 atraktivn\u00ed, ani nemaj\u00ed velkou nad\u011bji na \u00fasp\u011bch.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hodnocen\u00ed ohro\u017een\u00ed \u2013 je pot\u0159eba identifikovat ohro\u017een\u00ed firmy, ohodnotit jednotliv\u00e1 ohro\u017een\u00ed dle pravd\u011bpodobnosti jejich v\u00fdskytu a m\u00edry jejich z\u00e1va\u017enosti pro firmu. Nejv\u00fdrazn\u011bj\u0161\u00ed hrozby jsou um\u00edst\u011bny v\u00a0lev\u00e9m horn\u00edm kvadrantu. Ohro\u017een\u00ed v\u00a0prav\u00e9m doln\u00edm kvadrantu jsou pro firmu p\u0159\u00edli\u0161 nepodstatn\u00e1. Hrozby v\u00a0lev\u00e9m doln\u00edm a prav\u00e9m horn\u00edm kvadrantu sice bezprost\u0159edn\u011b podnik neohro\u017euj\u00ed, ale podnikatel by je vzhledem k\u00a0dal\u0161\u00edmu mo\u017en\u00e9mu budouc\u00edmu v\u00fdvoji nem\u011bl podce\u0148ovat.V\u00fdsledky SWOT anal\u00fdzy lze n\u00e1sledn\u011b p\u0159edstavit ve v\u00fd\u010dtu nebo v\u00a0tabulce. Anal\u00fdza se v\u017edy sestavuje pro konkr\u00e9tn\u00ed \u010dasov\u00e9 obdob\u00ed. Mus\u00ed b\u00fdt opat\u0159en\u00e1 koment\u00e1\u0159em, kter\u00fd \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dokl\u00e1d\u00e1 vz\u00e1jemn\u00e9 souvislosti jednotliv\u00fdch faktor\u016f\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vysv\u011btluje, jak je mo\u017eno konkr\u00e9tn\u00ed faktory vyu\u017e\u00edt\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kter\u00e9 z\u00a0nich je t\u0159eba eliminovat\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jak\u00e9 \u00fasil\u00ed je pro to t\u0159eba vynalo\u017eit\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jak\u00e9 se maj\u00ed podniknout kroky apod.                                                                                                                                                                                                                                                                                                                                                                                                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